A Marketing & Analytics Conference

Virtual Event | November 10, 2021

Validate 2021 has concluded. Sessions are now on demand.

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The Future of Digital Governance
& Data-Driven Insights

Join us for a marketing and analytics user conference with strategy-driven general sessions, problem-solving sessions, and networking opportunities with your peers—led by solutions experts and power users from world-class brands.

Agenda

Watch On Demand

Watch On Demand

1:00 PM EST
What's New in Digital Governance:
1:30 PM EST
Expert Panel:
5 Trends Shaping Digital Experience
2:00 PM EST
Technology Governance:
Identify and Validate MarTech for Accurate Data and Actionable Insights
2:30 PM EST
Journey Maintenance:
Test & Monitor Critical User Paths for Functionality
3:00 PM EST
Privacy Compliance:
Reveal All Data Collection, Collectors, and Destinations
3:30 PM EST
Campaign Validation:
Pitfalls in the Campaign Lifecycle and How to Overcome Them
4:00 PM EST
Product Roadmap & Feedback
11:00 am ET
Expert Panel: What Does Digital Experience Look Like Now?
11:20 am ET
Technology
Governance
Experience
Validation
Campaign
Performance
Privacy
Compliance
Tools &
Technology
ObservePoint
Customer Training
15:55
Technology
Governance
Governing Your Analytics and Marketing Tags at Scale
Experience
Validation
How Linking Digital CX with Revenue Can Predict Millions for Your Brand
Performance
Measurement
Self-service Analytics: A Reporting Monkey's Utopia
Privacy &
Compliance
Solving GDPR's Data Subject Requests Big Data Problem
Tools &
Technology
Digital Transformation - The Billion $ Scam
ObservePoint
Customer
Training
Getting Started with Audits & Journeys

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
16:25
16:30
Technology
Governance
Perfecting Release Validation: Catch Errors Before They Destroy Your Data
Experience
Validation
Automating Campaign and Customer Journey Tracking Validation
Performance
Measurement
Defining Success for Data Quality
Privacy &
Compliance
Data Privacy Regulations: Comply Now and Prepare for the Future
Tools &
Technology
Who's Working Harder, You or Your Data?
ObservePoint
Customer
Training
Creating Rules & Reports

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
WATCH NOW

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

5,000+

marketers & analysts from around the world.

35+

Solution-driven, expert-led sessions

98%

of 2019 attendees said Validate met their objectives.

1 Day

of problem-solving, insights, and networking.

2021 Speakers

Save your seat to experience:

  • Problem-solving sessions led by solutions experts

  • Solution-based discussions with your peers and experts

  • Networking opportunities

  • For FREE!

Validate Goes Virtual.

Traditionally located in Park City, Utah, Validate going online for 2021 means you can join from your office, home office, couch, or wherever your signal reaches, and enjoy hours of action-oriented marketing content for free.

Connect with Peers.

Going virtual also means more marketers, analysts, and business leaders can attend than ever before—and the agenda will include discussion opportunities for peers to enjoy and connect with each other from around the world.

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

“ObservePoint is a great tool and I love it even more after this conference because I understand what else it can do—it can help at every stage.”

Ankita Jain - Intouch Solutions

“It’s great being around like-minded individuals who do the same thing that I do—that can be hard to find.”

Justin Frary - Cardinal Health

“I took away a ton of knowledge, especially about the inner workings of ObservePoint.”

Cindy Vickery - Marriott International

“The breakouts were really informative and insightful in different ways and I met many nice people and great experts from different companies.”

Olga Sinkova - Digital Analytics Consultant

“Sessions here are intimate—they’re discussion-based and everybody learns from each other.”

Tim Crandley - Carnival Corporation
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