Marketing & Analytics Summit

Virtual Event | 35+ Sessions | November 12, 2020

Register Now

Learn how to:

  • Optimize Customer Experiences

  • Drive Revenue with Actionable Insights

  • Measure & Report Performance

  • Govern Marketing Data & Technology

  • Protect Customer Data

  • And More

Agenda

November 12, 2020

11:00 AM
Opening General Session
11:55 AM
Technology
Governance
Experience
Validation
Performance
Measurement
Privacy &
Compliance
Tools &
Technology
ObservePoint
Customer Training
12:00 PM
Technology
Governance
Governing Your Analytics and Marketing Tags at Scale
Experience
Validation
Rethinking Your Campaign Tracking Strategy
Performance
Measurement
Centralizing and Standardizing Data — An Organizational Endeavor
Privacy &
Compliance
Beef Up Your Security: Privacy and Security Regulation Compliance
Tools &
Technology
Getting Executive Buy-in For Data Quality
ObservePoint
Customer
Training
Getting Started with Audits

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
12:30 PM
12:35 PM
Technology
Governance
Perfecting Release Validation: Catch Errors Before They Destroy Your Data
Experience
Validation
Creating an Analytics Vision & Strategy: Leveraging the Power of Multi-year Roadmaps
Performance
Measurement
The 6 Requirements of Holistic Attribution & Actionable Insights
Privacy &
Compliance
Data Privacy Regulations: Comply Now and Prepare for the Future
Tools &
Technology
Leveraging ObservePoint During Your Adobe DTM to Launch Migration
ObservePoint
Customer
Training
Setting Up Web & App Journeys

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
1:05 PM
Lunch with Special Guest Speaker
2:00 PM
Technology
Governance
Data Governance Tips & Tricks: How to Do Even More With ObservePoint
Experience
Validation
Automating Campaign and Customer Journey Tracking Validation
Performance
Measurement
Achieving Actionable Insights: Attribution Best Practices
Privacy &
Compliance
TBA
Tools &
Technology
Driving Insights with Data Visualization
ObservePoint
Customer
Training
Creating Rules & Reports

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
2:30 PM
2:35 PM
Technology
Governance
How to Successfully Migrate Your MarTech in 4 Phases
Experience
Validation
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Performance
Measurement
TBA
Privacy &
Compliance
TBA
Tools &
Technology
Data Maturity
ObservePoint
Customer
Training
ObservePoint Certification Exam Preparation

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
3:05 PM
3:10 PM
Product Roadmap
3:45 PM
Closing General Session
4:00 PM
15:00
Europe Opening General Session
15:25
Technology
Governance
Experience
Validation
Performance
Measurement
Privacy &
Compliance
Tools &
Technology
ObservePoint
Customer Training
15:30
Technology
Governance
Governing Your Analytics and Marketing Tags at Scale
Experience
Validation
How to Improve Data Quality for Better Customer Experiences
Performance
Measurement
The 6 Requirements of Holistic Attribution & Actionable Insights
Privacy &
Compliance
Scaling and Automating Data Governance & Compliance
Tools &
Technology
How to Successfully Migrate Your MarTech in 4 Phases
ObservePoint
Customer
Training
Getting Started with Audits & Journeys

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
16:00
16:05
Technology
Governance
Perfecting Release Validation: Catch Errors Before They Destroy Your Data
Experience
Validation
Building a Data Foundation for Accurate Insights
Performance
Measurement
Self-service Analytics: A Reporting Monkey’s Utopia
Privacy &
Compliance
Data Privacy Regulations: Comply Now and Prepare for the Future
Tools &
Technology
Driving Insights with Data Visualization
ObservePoint
Customer
Training
Creating Rules & Reports

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat

2020 Speakers

More speakers to be announced soon.

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

5,000+

marketers & analysts from around the world.

35+

Solution-driven, expert-led sessions

98%

of 2019 attendees said Validate met their objectives.

1 Day

of problem-solving, insights, and networking.

Save your seat to experience:

  • 35+ problem-solving sessions from industry leaders

  • Roundtable discussions with your peers

  • Hands-on lab sessions led by solutions experts

  • Networking experiences and activities

  • For FREE!

Connect with Peers.

Going virtual also means more marketers, analysts, and business leaders can attend than ever before—and the agenda will include online activities for peers to enjoy and connect with each other from around the world.

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

“ObservePoint is a great tool and I love it even more after this conference because I understand what else it can do—it can help at every stage.”

Ankita Jain - Intouch Solutions

“It’s great being around like-minded individuals who do the same thing that I do—that can be hard to find.”

Justin Frary - Cardinal Health

“I took away a ton of knowledge, especially about the inner workings of ObservePoint.”

Cindy Vickery - Marriott International

“The breakouts were really informative and insightful in different ways and I met many nice people and great experts from different companies.”

Olga Sinkova - Digital Analytics Consultant

“Sessions here are intimate—they’re discussion-based and everybody learns from each other.”

Tim Crandley - Carnival Corporation