Marketing & Analytics Summit

Virtual Event | 35+ Sessions | November 12, 2020

Register Now
Watch On Demand

The Future of Digital Governance & Data-Driven Insights

Validate is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics, and data governance professionals from around the world to teach, learn, and network. Sessions focus on technical problem solving via strategy how-to’s, roundtable discussions, and hands-on labs—all led by industry solutions experts and power users from world-class brands.

  • Optimize Customer Experiences

  • Drive Revenue with Actionable Insights

  • Measure & Report Performance

  • Govern Marketing Data & Technology

  • Protect Customer Data

  • And More

Agenda

November 12, 2020

11:00 AM
Opening General Session
11:55 AM
Technology
Governance
Experience
Validation
Campaign
Performance
Privacy
Compliance
Tools &
Technology
ObservePoint
Customer Training
12:00 PM
Technology
Governance
Governing Your Analytics and Marketing Tags at Scale
Experience
Validation
The Intersection of Knowledge & Data
Performance
Measurement
Build A Robust Customer Data Strategy That Translates To Business Benefits
Privacy &
Compliance
Rules and Privacy Requirements: Cookies, WebBeacons and Technologies
Tools &
Technology
Leveraging ObservePoint During Your Adobe DTM to Launch Migration
ObservePoint
Customer
Training
Getting Started with Audits

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
12:30 PM
12:35 PM
Technology
Governance
Perfecting Release Validation: Catch Errors Before They Destroy Your Data
Experience
Validation
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Performance
Measurement
You Can Handle The Truth: Change Management Tips for Measurement
Privacy &
Compliance
Data Privacy Regulations: Comply Now and Prepare for the Future
Tools &
Technology
A Hybrid Data Collection How To - Why It's Critical Marketers Adopt This Approach
ObservePoint
Customer
Training
Setting Up Web & App Journeys

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
1:05 PM
Data Governance Provides a 432% ROI: A Forrester Total Economic Impact Discussion
2:00 PM
Technology
Governance
Data Governance Tips & Tricks: How to Do Even More With ObservePoint
Experience
Validation
Creating an Analytics Vision & Strategy: Leveraging the Power of Multi-year Roadmaps
Performance
Measurement
The 6 Requirements of Holistic Attribution & Actionable Insights
Privacy &
Compliance
Browser Privacy - The New Normal
Tools &
Technology
3 Pillars of Data Storytelling Enlightenment: How to Inspire Action and Avoid Presentation Zombification
ObservePoint
Customer
Training
Creating Rules & Reports

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
2:30 PM
2:35 PM
Technology
Governance
How to Successfully Migrate Your MarTech in 4 Phases
Experience
Validation
Automating Campaign and Customer Journey Tracking Validation
Performance
Measurement
Achieving Actionable Insights: Attribution Best Practices
Privacy &
Compliance
The Future of Marketing in a Post-Cookie World
Tools &
Technology
Maximizing ROI from Your Analytics Implementations
ObservePoint
Customer
Training
ObservePoint Certification Exam Preparation

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
3:05 PM
3:10 PM
Product Roadmap & Feedback
3:45 PM
Closing General Session
15:00
Opening General Session
15:50
Technology
Governance
Experience
Validation
Campaign
Performance
Privacy
Compliance
Tools &
Technology
ObservePoint
Customer Training
15:55
Technology
Governance
Governing Your Analytics and Marketing Tags at Scale
Experience
Validation
How Linking Digital CX with Revenue Can Predict Millions for Your Brand
Performance
Measurement
Self-service Analytics: A Reporting Monkey's Utopia
Privacy &
Compliance
Solving GDPR's Data Subject Requests Big Data Problem
Tools &
Technology
Digital Transformation - The Billion $ Scam
ObservePoint
Customer
Training
Getting Started with Audits & Journeys

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
16:25
16:30
Technology
Governance
Perfecting Release Validation: Catch Errors Before They Destroy Your Data
Experience
Validation
Automating Campaign and Customer Journey Tracking Validation
Performance
Measurement
Defining Success for Data Quality
Privacy &
Compliance
Data Privacy Regulations: Comply Now and Prepare for the Future
Tools &
Technology
Who's Working Harder, You or Your Data?
ObservePoint
Customer
Training
Creating Rules & Reports

It is no secret in the analytics space that companies who are customer-centric perform better, but exactly how much better do mature, customer-centered companies actually perform? How can you measure your own customer data maturity? And once you know where you need to improve, how do you go about improving? All of these questions and more will be addressed in this session where you will learn how to:

  • Assess your own customer data maturity

  • Identify problem areas within the 6 dimensions of maturity

  • Implement solutions and strategies for improvement

Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat
Meet & Chat

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

5,000+

marketers & analysts from around the world.

35+

Solution-driven, expert-led sessions

98%

of 2019 attendees said Validate met their objectives.

1 Day

of problem-solving, insights, and networking.

2020 Speakers

Watch On Demand

Save your seat to experience:

  • 35+ problem-solving sessions from industry leaders

  • Roundtable discussions with your peers

  • Hands-on lab sessions led by solutions experts

  • Networking experiences and activities

  • For FREE!

Connect with Peers.

Going virtual also means more marketers, analysts, and business leaders can attend than ever before—and the agenda will include online activities for peers to enjoy and connect with each other from around the world.

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

“ObservePoint is a great tool and I love it even more after this conference because I understand what else it can do—it can help at every stage.”

Ankita Jain - Intouch Solutions

“It’s great being around like-minded individuals who do the same thing that I do—that can be hard to find.”

Justin Frary - Cardinal Health

“I took away a ton of knowledge, especially about the inner workings of ObservePoint.”

Cindy Vickery - Marriott International

“The breakouts were really informative and insightful in different ways and I met many nice people and great experts from different companies.”

Olga Sinkova - Digital Analytics Consultant

“Sessions here are intimate—they’re discussion-based and everybody learns from each other.”

Tim Crandley - Carnival Corporation