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Alex Langshur


Cardinal Path


Alex is a founder and co-CEO of Cardinal Path, a premier digital data analytics firm and member of Dentsu Aegis Network. He works with leading organizations to create, implement, and action advanced analytics strategies that drive bottom-line returns. He leads the key client group responsible for driving value data strategies that integrate and activate data from across client's technology stacks. Alex hosts the Google Partners Podcast, has keynoted and spoken at digital analytics and marketing conferences around the world, is the past-President and Director Emeritus of the Digital Analytics Association (DAA), and teaches digital marketing optimization at the University of British Columbia.