Emily Emmer is the Director of Marketing Analytics & Conversion at Western Governors University (WGU). She has over 15 years of marketing experience across various roles and industries. Her expertise with Conversion Rate Optimization has driven value at Blast Analytics and Extra Space Storage. Emily is the multi-year recipient of Gold Ribbon awards in testing from WhichTestWon. She holds an MBA from Arizona State University and a BS in Social & Behavioral Science from the University of Utah. She is also a talented singer and harpist.