Eric Hansen is the Manager of Digital Analytics Product at Western Governors University (WGU). He is also a founding officer of the Salt Lake City chapter of the Digital Analytics Association (DAA). Eric has more than 10 years of enterprise analytics across various roles in client services, product management, consulting, and architecture. After working for Omniture and Adobe, along with consulting for large companies like Hilton, Vivint, and Oracle, he was lured into building analytics practices for non-profit institutions. In 2015, Eric was awarded a patent (No. 9,027,045) for deploying digital analytics solutions on TV and other linear content streams. He holds an MBA from Western Governors University and a BS in Information Systems from Brigham Young University.