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John Pestana

CEO & Co-founder



John Pestana is the co-founder and CEO at ObservePoint, the leader in marketing technology governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe in 2009 where it would become Adobe Analytics.