Lea Pica is a digital analyst turned Data Storytelling Advocate who teaches thousands of data and marketing practitioners how to present data and inspire action. She hosts the popular Present Beyond Measure® Show podcast and blogs at LeaPica.com. Lea is the creator of the Data Storytelling Boot Camp and PICA Protocol™, her practical prescription for delivering story-driven data. Lea is a seasoned analytics practitioner and digital marketer with over 15 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential. She has headlined conferences such as Digital Summit, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and eMetrics.