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Mikel Chertudi

COO

ObservePoint

BIO:

Mikel has extensive experience in marketing measurement and creating consistent, unified experiences across channels and content. He is also the COO for ObservePoint and drives sales and operations for the company. Mikel co-founded Strala (now Strala by ObservePoint), and prior to Strala, Mikel led global media and digital marketing for Adobe as well as America’s inside sales across Adobe’s three clouds – Experience, Creative, and Document. His expertise is rooted in creating personalized customer experiences and running large-scale media programs.