Simon is the Global Lead Digital Performance Management within Boehringer Ingelheim’s Animal Health Business Unit and a member of the Global Digital Team which is part of the Global Strategic Marketing. In his role, Simon is managing the Digital Analytics capability for the entire Business Unit, which spans managing business processes, training and delivering insights across all business segments (B2B & B2C) throughout all regions. As an Analyst, he is driven by the passion to manage the interception of Business and IT with a solid track record of enabling people, processes, and platforms to establish analytics within Marketing organizations. In addition, he is lecturing on Performance Marketing at two Schools of Applied Science in Germany. Simon holds a degree in Media Technology (OTH Amberg-Weiden) and a Degree in Media Didactics (FAU Erlangen-Nürnberg).