Arthur was introduced to web dev and web analytics in 2010 working for a small start up. He gained a great passion for data capture, quality, cleansing, and presentation in just a couple years. After leaving that position, Arthur worked in a regional bank focusing entirely on database administration and quality controls where he gained a great appreciation for operating at scale, but in a compliant and legal manner. In 2018, he followed his passion back to website analytics as Digital Data Implementation Specialist at Endurance International (acquired by Newfold Digital in 2020) on the verge of GDPR's debut. Leveraging his past experience, his role for the last 2 years has been intensely focused on maintaining their digital marketing and analytics technologies while complying with an ever-changing and challenging legal landscape.