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Lucas Pafume Silva

Digital Transformation Consultant

Vivo

BIO:

Lucas graduated in Systems Analysis and Development at Mackenzie, with an emphasis in digital marketing. Lucas has worked in the web analytics area for over 5 years, analyzing user behavior in their online journey via desktop, app, and physical stores, in order to generate insights into experiences and improve purchase flows. Lucas specializes in implementing analytics, optimizing environments, and extracting insights from digital analytics tools, audience management, SEO, CRO and CRM. He also has expertise in Data Governance, Data Validation, Automation Testing, Data Quality Assurance, Validation Plan, Tag Implementation Plan, Data Visualization, Marketing Cloud, Digital Analytics, Data Management Platform (DMP), Media Attribution, A/B tests, and APP Journey.